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06
Jun

Aching to be a Twitter Quitter?

In a May 2010 BtoBOnline poll, nearly half of the 400 respondents reported they are dissatisfied with Twitter’s ROI as a marketing channel. Four out of five marketers stated they could not directly attribute revenue to microblogging. The respondents most satisfied with their Twitter ROI tweeted frequently. Those that weren’t satisfied reported tweeting far less.

Logically that stands to reason. The more you tweet, the better results you see. And Twitter is an effective way to drive traffic, yet respondents identified measuring ROI as one of biggest challenges in using Twitter.

There can be a certain amount of social media fatigue. Feeling as if you’re missing out on something if you’re not constantly connected. Add a healthy dose of anxiety that comes along with thinking of clever, interesting posts and Twitter can be a drain.

Here are some alternatives if you’re not seeing the benefit and want to be a Twitter quitter…

  • Online forums can be rewarding for those looking for deeper interaction online. Forums also let you expand on your thoughts without limiting you to 140 characters. Browse LinkedIn forums. Google forums in the topic or industry you want to contribute and evaluate the quality of content before joining. You can start your own forum or offer to moderate one.
  • Twitter is all about influencing and blogs have the same ability. Though blogging may seem one-sided on the surface, responses to your blog posts can start conversations and be just as easily shared as Twitter posts.
  • Good old fashioned networking events offer face-to-face connections. Networking luncheons, breakfasts and groups are alive and well in this world of online social communications. Check with your local chamber of commerce, professional groups, industry associations and people in your field to find one.

On second thought, you might want to keep that Twitter account so you can invite people to join your forum, share your latest blog post, find out when the next networking meeting will be held and invite others to attend.

By Brenda Galloway

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