Must-have copywriting strategies, tips and advice for your website copy, marketing content and social media messages.


Even the best laid marketing strategy can go off the deep end. Here’s how to put one back on track in 12 somewhat simple steps. Step 1: Accept the fact that a solid, well-executed marketing strategy is a necessity, not a luxury. Contrary to logic, the marketing budget is often the first victim of cutting expenses.


Have you ever leaned back in your chair after facebooking, blogging and twittering the afternoon away and wondered where the ...


4 Content Marketing Must-Haves

Getting the right mix for your content marketing strategy isn’t easy. There are so many marketing choices and channels—so little time and wiggle room for blunders. But if you have these four solid components, you’re well on your way to an effective plan of attack.


SEO: What Works Now

Write copy for humans first then the search engines. After all, a website may rank #1, but if it doesn’t meet the needs of the visitor, it’s all for nothing. There is indeed a knack to SEO copywriting, but the effort and investment pays off in the end.