Blog

Must-have copywriting strategies, tips and advice for your website copy, marketing content and social media messages.

02
Sep

What happens when content marketers try to impress customers with big, fancy Ivy League words? Nothing. No sales. No connection. No loyalty. Customers are people first, interested in purchasing products or services to improve their lives, their work, their self-image, etc.

06
Jun

Aching to be a Twitter Quitter?

Twitter is an effective way to drive traffic, yet respondents in a recent poll identified measuring ROI as one of biggest challenges in using Twitter. Should you give up on Twitter or change your outlook and strategy?

12
Mar

Twitter 101: Part 3

So now that you are a Twitter aficionado, let’s cover just a few more topics before we take off your Twitter safety wheels and set you free.
Shortening URL Services: Social networking is all about sharing information

06
Feb

Twitter 101: Part 2

Last month’s article was a brief overview of what Twitter is and does. Today I’m going to cover some of the mechanics of Twitter so that you can Tweet with confidence! Below is a list of codes/commands as they apply to Twitter. There are not many, so you should be able to master these in no time.

Ready, set, Tweet!

1. Tweet: This is the message that you