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Is your website optimized for Bing? Here is what they’re looking for and how you can improve your site ranking on Microsoft’s DEO. The title and description displayed in the results is taken directly from a site’s tags. Even if your tags do not “read” well in the search results, do not change them drastically as this may impact your ranking on other search engines. But a little tweaking to improve the call to action and “readability” wouldn’t hurt.

I’ve realized that I’ve been perfecting my writing skills while raising my daughter all along. Within the first few months of her life, I knew that my daughter was strong-willed. As the months tick by, her stubbornness requires me to see things as she does. A copywriter does the same. Before beginning any project, I have to learn who my audience is and write copy that speaks to them on their level.