Copywriting portfolio
Professional copywriting for websites, print, web videos and more.
Copywriting for a corporate event invitation
Local KC real estate agents, The Cone Team, were hosting a party for Harley-Davidson employees relocating to the area. An agent’s face and a Harley Davidson executive’s face are superimposed on the famous Easy Rider image. Copywriting mimicked the movie poster’s theme.
Ghostwriting for Ranger memoirs
E-58 LRRPs and K-75 Ranger Vietnam veterans held their 40th anniversary reunion in Kansas City. The company’s captain, Reuben H. Siverling, chose Write Essentials to ghostwrite and edit a commemorative collection of personal histories and photos for the men. During 3 months of collecting memoirs, 40-year old photos, history, and emails, the “small” collection turned […]
Copy editing for a product catalog
JVC’s product managers had a lot to say about the quality and functionality of their holiday products, but space was tight. No room for spelling or grammatical mistakes and fluff. Before launching their online holiday gift guide, Write Essentials did the copy editing to streamline the content and keep the message clear and concise. The […]
Web video script writing for nonprofits
Sertoma launched A Sound Investment, an advocacy campaign, to increase awareness of looping, which amplifies sound through public address systems for the hearing impaired. The campaign included a series of three 2-minute videos. EAG, Sertoma’s advertising agency, trusted Write Essentials to write the video scripts to make an effective and emotional appeal to a nationwide audience.
Website copywriting for Bay Area roofing company
A trusted Bay Area roofing company needed website copy that conveyed integrity. Write Essentials developed a series of sales letters, a direct mail campaign to generate leads, and a redesign of their website and website copy. We also copy edited and did layout for a 17-page roofing guide. Acting as project manager, we delivered on […]
Website copywriting for home remodeling company
Remodeling or renovating a home or business is a financial and an emotional undertaking. The key to writing Benoah’s website copy was addressing those issues with Benoah’s experience. The website content uses a personal tone and walks the reader through the process. We wanted the visitor to feel as though they already knew the owner, […]
