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Article excerpt from MarketingSherpa.com case study

Software Company Grows Online Sales 50% (in Just One Week) with Demographic-Focused Site Redesign

Morgan decided to replace his concise home page informational copy with a long, benefit-driven, sales letter. He wrote the rough draft himself and then hired Brenda Galloway, an American direct copywriter, to polish it. He says, "She didn't change the message, but she made the English better. When you write these things, you read them again and again, so you need someone else to look at it."

RESULTS: AutoResponsePlus' online sales rose 50% within seven days of the site redesign in July.

If only you’d had an ex-English teacher proofread the document before it was published...

That feeling when you’ve just printed 100,000 copies of the latest marketing collateral, only to find an embarrassing error in the copy? Yikes!

Typos and spelling errors are easy to make, hard to find and even harder to explain later. Extra care and an extra set of eyes are crucial to avoiding mistakes- especially if you've been looking at the document for a while.

Errors are embarrassing. Proofreading is a smart investment.

I’ve been editing and proofreading for over two decades. It doesn’t get any better than having a former English teacher proofread and edit your marketing copy or web site content!

Request a free editing or proofreading quote.