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Article excerpt from MarketingSherpa.com case study

Software Company Grows Online Sales 50% (in Just One Week) with Demographic-Focused Site Redesign

Morgan decided to replace his concise home page informational copy with a long, benefit-driven, sales letter. He wrote the rough draft himself and then hired Brenda Galloway, an American direct copywriter, to polish it. He says, "She didn't change the message, but she made the English better. When you write these things, you read them again and again, so you need someone else to look at it."

RESULTS: AutoResponsePlus' online sales rose 50% within seven days of the site redesign in July.

If Only You’d Had An English Teacher When You Needed One…

How about that feeling when you’ve just printed and paid for 100,000 copies of your latest marketing collateral, only to find a crippling error in the copy? Yikes! Typos and spelling errors are easy to make, hard to explain and even harder to ignore. That’s why, at Write Essentials, I take extra care and place a premium on copy editing.

I’ve been writing, editing and proofreading for over two decades. I place a high priority on editing all projects thoroughly and ensuring they meet appropriate stylistic standards. Not to brag, but it doesn’t get any better than having a former English teacher proofread and edit your marketing copy or web site content!

Let's up your "Ooh" factor!
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