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"…a no brainier as to who should write these (sales) letters…"

Your sales letters are awesome! We plan to send them out next week and expect a good return on our investment. You possess a unique ability of highlighting important phrases, key words and topics in a smooth fashion. It became a no brainier as to who should write these letters after seeing my new Web site copy that you wrote!  Thank you so much for helping us out. I will be using your services again after your letters generate more business for us!

Pierre Roy, President
Prestige Restoration, Inc.

 

Increase Response Rates Up To 36% By Customizing Your Sales Letters & Direct Mail Campaigns

Why bother with the expense and effort of writing directly to your customers if you haven’t nailed your message? Write Essentials can put together a strategic, targeted sales letter or direct mail campaign that clearly communicates your key messages, sets you apart from the competition and generates sales.

Consumer Warning: I’m not a fan of generic direct mail.  With a general return on investment of 1-2 per cent, it is a waste of money and effort.

Write Essentials delivers higher returns using variable data digital print.  Here’s how and why I do it…

Version Printing allows a common design and layout, but contains unique content or language changes geared to specific audiences or markets.

Personalized Printing seamlessly integrates your recipient’s name and/or address into the copy, producing a unique document for each recipient. Including a first name, a company, even a hobby- catches the eye and demands attention.

Customized Printing uses personalized elements and image changes to make them more relevant to particular groups of people.  Four-color images, charts, text, and other objects for highly customized communications increase readability and response rates. 

What Can You Expect From Write Essentials’ Variable Data Sales Letters & Direct Mail Pieces?

  1. 36% increase in response rates
  2. 24.5% increase in value of an average order
  3. 33.9% improved response time
  4. 47.6% improvement in customer retention and repeat orders
  5. 31.6% improvement in overall revenue and profit

Variable data digital printing opens up new avenues of communication to produce higher response rates and value for everyone.  Why send sales letters or direct mail any other way?

Let's up your "Ooh" factor!
Request a free quote.