Know the audience. Personalize the offer.
Direct mail sales letter writing that gets response rates above the 1-2% industry standard
Direct mail is still a worthwhile investment if the direct mail sales letter writing is personalized and includes a unique offer. Write Essentials writes targeted direct mail sales letter copy that clearly communicates your product or services. We’ll set your business apart from all the others and often generate a well above average response rate.
Using your budget and goals as a guide, we can develop the right direct mail piece for your audience. Direct mail choices range from simple direct mail sales letters printed on your company letterhead to all-out, four-color digital print with options like:
Version printing allows a common design and layout for your direct mail campaign, but contains unique content or language geared to specific audiences or markets.
Personalized printing integrates your recipient’s name and/or address into the copy, producing a unique document for each recipient. Including a first name, a company, even a hobby catches the eye and gets attention.
Customized printing uses personalized elements and images to make them more relevant to particular groups of people. Four-color images, charts, text, and other objects for highly customized communications increase readability and response rates.
Adding variable data digital printing to your direct mail sales letters can result in:
• 36% increase in response rates
• 24.5% increase in value of an average order
• 33.9% improved response time
• 47.6% improvement in customer retention and repeat orders
• 31.6% improvement in overall revenue and profit
It is only junk mail if the writing does not offer value
In a digital age, direct mail sales letter writing is an opportunity to personalize your marketing in a way websites can’t. To be effective, direct mail has to include more than a boring pitch about how your company is the best.
Our direct mail sales letter writing is focused on delivering a compelling offer, a value proposition and a reason they should contact you. That makes all the difference between your direct mail piece being tossed in the trash or gaining a new customer.
*From Heidelberg digital print marketing data. These figures are approximate. Other factors like design quality, mailing list relevance and more also impact response rates to direct mail campaigns.
